Dubbed Eyes by Design, the line will be sold exclusively on HSN and both companies hope the collection will reinvigorate that category.
Jane Hudis, president and founder of BeautyBank, said, “Research showed that the eye category is where women lack the greatest confidence â€” they want to experiment and play around but don’t have the confidence to do so.” She added that the objective was to allow women to experiment in the comfort of their own homes.
Hudis also sees this as a pivotal time for the industry, especially in terms of retailing. Companies are shifting in their thinking from being “distribution-centric to consumer-centric,” she asserted.
You know, I’ve never bought something via the TV. I’ve hardly ever watched HSN or any of the shopping channels (in fact, I used to have them blocked, ha!). What about you? Do you dig channels like HSN (well, at least they have a website, too!), or are you a brick and mortar kind of gal?