Dubbed Eyes by Design, the line will be sold exclusively on HSN and both companies hope the collection will reinvigorate that category.
Jane Hudis, president and founder of BeautyBank, said, “Research showed that the eye category is where women lack the greatest confidence — they want to experiment and play around but don’t have the confidence to do so.” She added that the objective was to allow women to experiment in the comfort of their own homes.
Hudis also sees this as a pivotal time for the industry, especially in terms of retailing. Companies are shifting in their thinking from being “distribution-centric to consumer-centric,” she asserted.
You know, I’ve never bought something via the TV. I’ve hardly ever watched HSN or any of the shopping channels (in fact, I used to have them blocked, ha!). What about you? Do you dig channels like HSN (well, at least they have a website, too!), or are you a brick and mortar kind of gal?
I guess it would be different if it weren’t so cheesy and if I didn’t get the feeling they only sold crap. However, that is not the case, so I usually have them blocked. Sometimes they’re funny though, like Paula Abdul’s jewelry show. What a kooky broad!
lol, I can’t say I’ve stuck around long enough to really develop an opinion. I guess because beauty has always been accessible to me, so I’ve never found that I need to see it on TV. I don’t buy much online, either - I think MAC gets most of my online purchases, but I rarely buy sight unseen.
Also, very late night there is a show where two women sell toys for um… lonely ladies? That’s fun to watch too, but I don’t think I’d ever buy anything from there!
OMG, LOL!!!
I see HSN and QVC when I flip channels, but have never bought anything…I don’t know, I am more of an “instant gratification” kinda gal…I want to test it out before I buy! Plus, it is way too much trouble to have to mail something to return it!
Me too, Tammy. I hate returning things as is, let alone if I had to mail things back!
Oh no girls!!!!! You must shop with HSN!!!! I do it all the time- if you can do internet shopping you can do TV shopping. Their customer service is actually light years better than a storefront or many internet stores! I get lots of beauty things,clothes,electronics,everything! They have clothes by Miss Tina (Beyonces mom), and Alice + Olivia AND 7 for All Mankind!!!!! On flex pay no less! So say you want to get a new coat from A+O, say its costs, i dunno…500 big ones. HSN actually will break the payments up, so you pay 100 up front and they bill you the next couple of months for 100. Its like lay-away that you can take home right away! No questions asked returns and all kinds of sweet discounts sweeten the deals they offer! Once i ordered DiorShow mascara at a sale price of $12. I chose “autoship” so now i get a new tube every 3 months for my locked in price of $12 even though its $24 now! Just go to their website, and check out all the stuff. Its way more than you see on TV!
That locked in price is actually really awesome sounding!
Thanks for sharing, Dyshaun!!
lol I used to watch it when I worked the midnight shift because there was nothing on TV.
How funny!!
I don’t do internet or catalog shopping, if I’m handing over my moolah, I want to play with it right away! Plus, I’ve actually had bad luck w/ internet, and especially w/ cosmetics I’d be afraid it’s not the color that shows on the monitor or it looks bad or whatever. I guess I like to test stuff
Haha, I totally get you, Claudia! I like to play with stuff in person, too.
I don’t shop often on HSN or QVC (they stopped shipping all the good stuff to Canada). But you can get amazing deals from those companies - once I got a Smashbox Fusion highlighter + full size powder brush for maybe $45.00? Anyways it was a lot cheaper than even buying the brush by itself! Good deals.
It’s too bad they don’t ship the good stuff to Canada anymore :(
I’ve bought a lot from shopping channels, and especially Bare Escentuals make-up from QVC. They sell through Ulta & Sephora, and are a high quality product. So what’s the problem? I’ve bought gold from QVC, HSN, & ShopNBC, all that has appraised for more than I paid for it. And I’ve also found the same brands of some of the clothes and the identical fabrics at Stein Mart. I don’t have a problem buying from stores on-line, so why should I have a problem buying from TV? And when I can get a better deal on make-up by buying the kits from QVC, why should I pay the higher prices at Sephora or Ulta when I can’t even find the colors there for at least a year?
That’s great! Thanks for sharing all of this with us, Libby!
Well going on about ordering products from TV channel are done once in a while but only after knowing the reviews about the products. Else its just a pain to spend a lot and wait for something thts no good.
That’s true!