Looks like Barbie (Mattel) and Stila will be partnering this spring. Stila will also sponsor Mattel’s Barbie runway during NYFW during February 2009. 50 designers have agreed to show Barbie-inspired fashion during the runway show. Charlotte Tilbury, makeup atist, is the show’s lead makeup artist. The limited edition line is slated to launch exclusively at Sephora in February, only at Sephora’s Fifth Avenue store in NY, international Sephora locations, and sephora.com. Expect a larger offering of Barbie-Stila branded products later, during fall 2009.
The collection includes 4 “Decades of Beauty” cans ($40 each) with a booklet inside describing the beauty and fashion wardrobes for each doll. The first, #1 Ponytail Doll, celebrates the first Barbie, launched in 1959. It includes a red lipstick called Ponytail, a liquid eyeliner and a three-pan paper-wrapped compact with two eye shadows and a cheek color. Malibu Barbie, which highlights the doll of the same name that launched in 1971, has a pale pink Lip Glaze called Malibu, a black mascara and a compact with two eye shadows and a bronzer. Foxy Doll, which depicts the African-American Barbie launched in 1980, includes a Lip Glaze called Foxy, mascara and a compact with two eye shadows and a cheek color. The final offering, Jewel Doll, is based on the 2000 Barbie of the same name and includes a bright pink Lip Glaze called Jewel, a Multi-Effect Mascara and a compact with two eye shadows and a cheek color.
“Stila is a brand which at the core is about fun and innovation,” said Richard Dickson, Mattel’s general manager and senior vice president for the Barbie brand, during a phone interview earlier this week from Shanghai, where he is readying the brand’s new House of Barbie flagship. “The combination of Barbie and Stila felt right.”