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    <title>Temptalia</title>
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    <description>A beauty blog dedicated to bringing you the latest makeup news, makeup reviews, and beauty tips. We cover MAC makeup news, Urban Decay, Chanel, NARS Cosmetics, and much more!</description>
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        <title>2012 Readers&#8217; Most Innovative Brand</title>
        <link>http://www.temptalia.com/awards/2012-readers-most-innovative-brand</link>
        <comments>http://www.temptalia.com/awards/2012-readers-most-innovative-brand#comments</comments>
        <pubDate>Wed, 16 Jan 2013 04:57:15 +0000</pubDate>
        <dc:creator>Christine</dc:creator>
        
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        <description><![CDATA[<p><img src="http://www.temptalia.com/images/site/default.jpg" style="margin: 0 auto;display: inline-block;" /></p>With 15.0% of votes, OCC is this year&#8217;s most innovative brand, as voted by readers.  Urban Decay came in second with 11.9% followed by Illamasqua in third with 10.0% of votes. Other Nominees Bare Escentuals, Benefit, Chanel, Giorgio Armani, Guerlain, Hourglass, MAC, Make Up For Ever, Maybelline, NARS, Revlon Tarte, YSL]]></description>
                <content:encoded><![CDATA[<p>With 15.0% of votes, OCC is this year&#8217;s most innovative brand, as voted by readers.  Urban Decay came in second with 11.9% followed by Illamasqua in third with 10.0% of votes.</p>
<h3>Other Nominees</h3>
<p>Bare Escentuals, Benefit, Chanel, Giorgio Armani, Guerlain, Hourglass, MAC, Make Up For Ever, Maybelline, NARS, Revlon Tarte, YSL</p>
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