2012 Readers’ Best New Product

Maybelline’s new Color Tattoo 24HR Eyeshadows edged out Revlon ColorBurst Lip Butters–18.6% to 16.10% of votes, respectively. In third place was L’Oreal Infallible Eyeshadows with 7.7% of votes.

Other Nominees

Giorgio Armani Maestro Foundation, Guerlain Rouge G de Guerlain L’Extrait, LORAC PRO Palette, MAC Extra Dimension Eyeshadow, MAC Extra Dimension Skinfinish, NARS Pure Radiance Tinted Moisturizer, Revlon Colorstay Whipped Crème Makeup, Revlon Just Bitten Kissable Balm Stain, Urban Decay Eyeshadow (Reformulation), Urban Decay Naked Skin Foundation, YSL Le Teint Touche Eclat Illuminating Foundation, YSL Pur Couture Vernis a Levres Glossy Stain

2012 Readers’ Most Surprisingly Amazing

Readers were most surprised at how amazing Maybelline’s Color Tattoo 24HR Eyeshadows were, as 21.0% voted for them this year. Runner-ups included Revlon ColorBurst Lip Butters (12.2%) and L’Oreal Infallible Eyeshadows (9.8%).

Other Nominees

Chanel Notorious Joues Contraste Disney by Sephora Cinderella Eyeshadow Palette, Guerlain Rouge G de Guerlain L’Extrait, LORAC PRO Palette, MAC Extra Dimension Skinfinish, Maybelline Dream Fresh BB Cream, Revlon Colorstay Whipped Crème Makeup, Revlon Just Bitten Kissable Balm Stain, Urban Decay Naked Basics Eyeshadow Palette, Urban Decay Naked Skin Foundation, YSL Le Teint Touche Eclat Illuminating Foundation, YSL Pur Couture Vernis a Levres Glossy Stain

2013 Readers’ Best Cream Eyeshadow

Maybelline Color Tattoo 24HR Eyeshadow beat two-year winner MAC Paint Pot in a spectacular fashion with 27.8% of votes. Runner-ups included: MAC Paint Pot (16.8%, down from 28.0% last year) and Chanel Illusion d’Ombre (9.0%).

Other Nominees

Benefit Creaseless Cream Shadow/Liner, Bobbi Brown Long-Wear Cream Shadow, Buxom Stay-There Eye Shadow, Estee Lauder DoubleWear Stay-In-Place Shadow Creme, Giorgio Armani Eyes to Kill Intense Eyeshadow, Illamasqua Cream Pigment, L’Oreal Infallible Eyeshadow, Make Up For Ever Aqua Cream, Shiseido Shimmering Cream Eye Color, Smashbox Limitless 15-HR Wear Cream Shadow, Tarte Amazonian Clay Waterproof Cream Eyeshadow, Urban Decay 24/7 Glide-On Shadow Pencil

2013 Best Budget Cream Eyeshadow

They come in cute jars but are filled with a long-wearing, creamy, buildable product that really outdoes the majority of cream eyeshadows found among budget-friendly brands.

2013 Best Budget Mascara

This is one of my all-time favorite mascaras, because it consistently delivers soft, plush lashes with length and volume. Not the most dramatic mascara but a beautiful one nonetheless.

2013 Best Budget Natural Mascara

This is one of my all-time favorite mascaras, because it consistently delivers soft, plush lashes with length and volume. For that soft look that’s still emphasizing and lengthening, this is my go-to.