2012 Readers’ Best High-End Brand

Urban Decay won by a landslide this year with 22.0% of the vote! Runner-ups included MAC (11.9%, down from 16.6% last year) and Chanel (9.1%).

Other Nominees

Bare Escentuals, Benefit, Burberry Beauty, Dior, Giorgio Armani, Guerlain, Hourglass, Illamasqua, Make Up For Ever, NARS, Tarte, and YSL

2012 Readers’ Best Budget Brand

Revlon took top honors this year with 23.1% (up from 20.6% last year) of votes! Runner-ups included Maybelline (17.5%) and L’Oreal (11.5%).

Other Nominees

Bourjois, Catrice, CoverGirl, E.L.F., Essence, Milani, Neutrogena, NYX, Physicians Formula, Rimmel, Sleek MakeUp, Wet ‘n’ Wild

2012 Readers’ Best Niche Brand

Top honors go to theBalm, who garnered 12.5% of votes, as best niche brand of the year.  Runner-ups included Illamasqua (11.6%) and Inglot (11.5%).

Other Nominees

Cult Nails, Fyrinnae, Glamour Doll Eyes, Hourglass, Lime Crime, Lit Cosmetics, Makeup Geek, Meow Cosmetics, NYX, OCC, Rescue Beauty Lounge, Rouge Bunny Rouge, Shiro Cosmetics, Sleek MakeUp, Sugarpill

2012 Readers’ Most Innovative Brand

With 15.0% of votes, OCC is this year’s most innovative brand, as voted by readers.  Urban Decay came in second with 11.9% followed by Illamasqua in third with 10.0% of votes.

Other Nominees

Bare Escentuals, Benefit, Chanel, Giorgio Armani, Guerlain, Hourglass, MAC, Make Up For Ever, Maybelline, NARS, Revlon Tarte, YSL

2012 Readers’ Most Underrated Brand

With 10.7% of votes, readers selected theBalm as the most underrated beauty brand in 2012.  Runner-ups included Inglot (9.3%) and Wet ‘n’ Wild (7.3%).

Other Nominees

Bare Escentuals, Benefit, Clinique, Estee Lauder, Hourglass, Illamasqua, LORAC, Milani, NYX, OCC, Rimmel, Tarina Tarantino, Tarte, Too Faced

2012 Readers’ Best New Product

Maybelline’s new Color Tattoo 24HR Eyeshadows edged out Revlon ColorBurst Lip Butters–18.6% to 16.10% of votes, respectively. In third place was L’Oreal Infallible Eyeshadows with 7.7% of votes.

Other Nominees

Giorgio Armani Maestro Foundation, Guerlain Rouge G de Guerlain L’Extrait, LORAC PRO Palette, MAC Extra Dimension Eyeshadow, MAC Extra Dimension Skinfinish, NARS Pure Radiance Tinted Moisturizer, Revlon Colorstay Whipped Crème Makeup, Revlon Just Bitten Kissable Balm Stain, Urban Decay Eyeshadow (Reformulation), Urban Decay Naked Skin Foundation, YSL Le Teint Touche Eclat Illuminating Foundation, YSL Pur Couture Vernis a Levres Glossy Stain