Wednesday, June 16th, 2010

Aveda Golden Jasper Eyeshadow Duo

Aveda Does Eyeshadow

Aveda Golden Jasper Eye Color Trio ($22.00 for 0.08 oz.) is an unexpected, but entirely pleasant, surprise from Aveda. I don’t know about you, but I always forget that Aveda actually has a full range of products–I always think hair when I think about the brand.

There is one really fabulous characteristic about Aveda though, that spans their entire range, it’s that they really are eco-conscious. And they don’t make you hunt around for information on whether they’re truly looking to be a greener, more earth-friendly company. The eye trios are packaged in 100% post-consumer recycled clamshell and paper sleeve–it’s something that reader Dusty pointed out about EcoTools: the brushes are packaged in plastic yet there is no information on whether that plastic was recycled or not. Additionally, the eyeshadow trio doesn’t contain talc, mineral oil, or parabens.

The trios are available in several other varieties: Blue Dawn, Plum Mist, Earth Rose, Aqua Pearl, Black Tulip, Sweet Grass, Copper Haze, and Gobi Sands.

Each trio features three complementary shades, arranged from lightest to darkest, and it pretty much makes using them a no-brainer. Lightest on the lid, medium or darkest on the outer lid/crease. Golden Jasper consists of a soft, light beige with a satin shimmer; warmed up medium brown with a soft sheen; and chocolate brown with warm undertones. The eyeshadow is soft, smooth, and pigmented. It melts when applied to lid, and I actually wore them without a base, just as a test, for several hours (I’d say around six), and I didn’t encounter any creasing. (But to be clear, my lids are on the drier side, rather than oily!)

I’m definitely interested in trying out some of the other shade varieties (perhaps Blue Dawn, Aqua Pearl, Sweet Grass, or Copper Haze), to see how those hold up. But so far, I’m impressed by the spirit and story of Aveda and the delivery on the eyeshadow formulation based on Golden Jasper. You can either use your own palettes, keep them in their plastic sleeves, or pick up one of their Environmental Compacts (made of 30% post-consumer recycled and 20% post-industrial regrind aluminum).

Have you tried Aveda’s eyeshadows before?

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 28/30
  • Value: 8/10
  • Ease of Use: 4/5
  • Packaging: 4/5

Recommendation: Next time you’re near an Aveda counter, you might want to check out their makeup range. I so infrequently hear about the range’s makeup and skincare, and maybe it’s time we check them out!

Availability: Aveda

See more photos & swatches!

Aveda Golden Jasper Eyeshadow Duo

Aveda Golden Jasper Eyeshadow Duo

Aveda Golden Jasper Eyeshadow Duo

Aveda Golden Jasper Eyeshadow Duo

Aveda Golden Jasper Eyeshadow Duo

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19 thoughts on “Aveda Golden Jasper Eye Color Trio Review, Photos, Swatches

  1. Steph

    Orange and yellow tones make me look like I have bloodshot eyes, so not loving these colours. I am interested in checking out their other trios though.

    • Ash

      I totally agree those colors would not wear well on me, but I’m shocked by the pigmentation! I’m going to check out the cooler shades!

  2. Ledonatella

    Christine- try Aqua Pearl, you will die!!! It’s so hot.

    Not to sound like an infomercial, but I’m an aveda product specialist and I can tell you that if you haven’t tried us before, we are in the process of getting a completely new and reformulated line and the shadows are the first step in that. If you’ve tried us in the past and were underwhlmed by lack of pigmentation (me included) these are a nice change as they do have some nice bold colors in the line.

  3. Diana

    There’s an Aveda store in Sydney! I might have to check it out some time. I like the minimal packaging – it looks like Shu Uemura without the fiddly plastic cover. I have an empty Yaby palette that I might be able to fit these into.

  4. Jennifer

    I was actually introduced to Aveda’s cosmetics line before I ever tried any of their haircare products. It was the makeup line I tried before ever dipping into MAC or high-end brands like Dior/Chanel/etc. I love natural ingredients, the eco-friendliness, the customizable palettes, and the more soft/natural color selection. I’m a huge fan of their Lip Saver SPF 15 lip balm. It stays on and moisturizes your lips ALL day and does not wear off. It’s the only thing that’s ever held a permanent spot in my makeup bag for years on end.

  5. I love that aveda sells cheap magnetic compacts. i can’t live without them, especially for travel.

  6. piggles

    I prefer Aveda’s haircare. My brittle hair would have just crumbled away if it wasn’t for their Dry Remedy line.

  7. woohoo for aveda review! :) i picked up a couple of these over the weekend. i grabbed aqua pearl which is very petty (probably the boldest of the bunch) but i’m still waiting for a few of them to show up at the salon i go to. i have several aveda palettes with blushes, bronzers and eyeshadows – i still long for more pigmentation but i can’t help but keep buying their products because i just love the company so much! :P lol! desert bronze is one of their single eyeshadows with quite a bit of pigmentation though – and it’s very pretty.

    oh and the new hairspray (controlforce?) is AAAAWESOOOooOOME! love it! :)

    • Yeahhh, I thought I saw you comment on this post, lol!

      I’m hoping to get some more next week! But I really love how transparent they are and how easy it is to find out just how eco-conscious they are – thanks again for pointing out some issues with EcoTools!

      I have Controlforce, but I am so hair stupid… Hmm.

  8. I made really good experience with organic make-up, they just do not offer so many bold colours or lots of glitter, but this may come as soon as they sell more.
    I am a sucker for Dr. Hauschka e/s with (real!) silk, they have only 12 colours but I keep buying peach/brown for several years now because they are REALLY fanatstic! (call me Dr. Hauschka addict;-))

  9. Stephanie

    The colors look so much better in your photos (as compared to the website, where they look washed out!).

  10. karen

    The other combinations on the website look nice, I’m not one for browns because my eyelids are already dark (and I have light skin!).

    And I never even thought about that with EcoTools! It makes sense.

  11. Kai

    I’m a big Aveda fan, I use their botanical kinetics moisturizing lotion on my face every day!
    I’m not totally crazy about the price, but for a brand I love, I think I might have to try them :)
    Probably in another color though, I’ll have to check them out :)

  12. Vale

    I simply love all AVEDA products! Since many years ago! By the way, have you tried the shammy cloth? It’s fantastic! (by the way, if someone knows how to actually clean it, please, tell me!)
    Vale

    • Alyssa

      Sorry I know this was posted forever ago, but I’m at an Aveda salon and you can just wash the shammy in warm soap and water (the face cleansers or shampure work well just for gentle cleansing) and then hang to dry. I’m sure you figured it out by now but I still thought I’d respond just in case! :)

  13. jamie

    I’m currently going to an Aveda cosmetology school, and the makeup line is currently going under complete renovation. But the trios are the newest part of the makeup line. They also just came out the Eye Shadow Transformer, which turns the shadow into a liner or wet shadow. HMM what else… oh and my school has NO foundations right now, because the company is reformulating them.

    Products that you should def check out are the Shimmer Accents in Moonstone (everyone loves this, it’s kindof amazing, but discontinued in Michigan, so I can’t get it :’( )
    and the Lip Shine in Grapefruit Pulp is amazing and looks awesome on everyone.
    My fav eye trio’s are
    Aqua Pearl, Plum Mist, Earth Rose, and Gobi Sands,

    And Vinca in the Single Eyeshadow Pan, is such an amazing dark red violet color, sooo pigmented I love it.

    • Thanks so much for all the input, Jamie! I appreciate it :)

    • vinca is always sold out at the salon i go to! it’s pretty and quite popular. i like the shimmer accents too!! but yes, they’re discontinued. i use the darkest one as as eyeshadow base sometimes and it works quite nice. they’re very similar to strobe liquid… but i don’t like how they smell (kind of spf-y to me).

      did you ever get to try the uruku cheek and lip stains? one of the BEST products i’ve EVER used! i can’t believe they got rid of them! i still have several tubes though (they’re my go-to blush when i do makeup on myself. i put a little on my fingertips and apply – kind of where you’d apply bronzer).