Friday, February 11th, 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011

Aveda lead stylist Antoinette Beenders created “Model Off Duty hair” using Aveda Pure Abundance Hair Potion and Aveda Control Force Firm Hold Hair Spray at the ORGANIC by John Patrick Fall/Winter 2011 Fashion Week presentation.

“The ORGANIC by John Patrick hair for this season is a very real and natural look that can be adapted to fit anyone’s style. It’s like messy teenage hair with a bit of glamour, inspired by the idea of a ‘Model Off Duty’ who quickly pins her hair back This collection is very ‘90’s romantic—full of mismatched textures. I love how the hair is beautiful and unfussy, echoing the ‘elevated grunge’ vibe of our clothing.” — John Patrick of ORGANIC by John Patrick

Hair How-to

  • Sprinkle Aveda Pure Abundance Hair Potion throughout the hair for matte texture. Massage with fingertips at the root for slight volume.
  • Gently backcomb hair at the crown, using a wide-tooth comb to create a textured, ultra roughed-up look, while leaving the ends of the hair untouched. Spray with Aveda Air Control Hair Spray for light hold.
  • Using a Mason Pearson brush, loosely brush the top of the hair back to smooth backcombed portions. Allow hair to part naturally.
  • To create the textured, half-up style, twist and pull one-inch sections from above the ear on each side of the head. Use bobby pins to secure the entwined pieces at the occipital bone at the back of the head.
  • To keep the haphazard look from being untidy, finish with a holding mist of Aveda Control Force Firm Hold Hair Spray.

Janell Geason, Global Educator for Aveda Makeup, created a gorgeous, glowing look using Aveda Tourmaline Charged Hydrating Creme, Aveda Inner Light Mineral Tinted Moisture SPF 15, Aveda Petal Essence Single Eye Color in Opal, and Aveda Nourish-Mint Sheer Mineral Lip Color in Opal (launching Autumn 2011) at the ORGANIC by John Patrick Fall/Winter 2011 Fashion Week presentation.

Makeup How-to

  • Complexion: Prep skin with Aveda Tourmaline Charged Hydrating Creme for luminosity. Using the Aveda Flax Sticks Blush Brush (#9), lightly apply Aveda Inner Light Mineral Tinted Moisture SPF 15 to the face for extra glow. Apply Aveda Inner Light Concealer to even skin tone under the eye and set with Aveda Inner Light Mineral Loose Translucent Powder. Skin should look hydrated and glowing. Using the Aveda Flax Sticks Blush Brush (#9) gently brush Aveda Petal Essence Single Eye Color in Opal (or similar light, natural shade) to highlight the areas where natural light reflects: bridge of the nose, center of the forehead, chin and cheek bones. Skin should look hydrated and glowing.
  • Eyes: Prep eyelids with Aveda Inner Light Concealer to even skin tone. Using the Aveda Flax Sticks Medium Eye Color Brush (#2), apply Aveda Petal Essence Eye Color Trio in Gobi Sands—using the middle color of the palette—from the lash line to the brow. Use the Aveda Flax Sticks Eye Smudger (#5) to brush that same color along bottom lash line. For a dewy effect, dab a drop of Aveda All Sensitive Body Formula on the centers of each eyelid for a dewy finish. Curl lashes and lightly apply Aveda Mosscara in Earth to top and bottom lashes.
  • Lips: Prime lips with Aveda Nourish-Mint Lip Definer. Lightly apply Aveda Nourish-Mint Sheer Mineral Lip Color in Opal with fingertips. Touch Aveda Nourish-Mint Rehydrating Lip Glaze in Morning Rose to the center of the lip for a hint of color.

Q&A

Q: What was your inspiration for this look? How did you collaborate with the designer to create the look?
“John Patrick and I were inspired by the idea of a girl quickly pulling her hair back and pinning it. The concept of reflection inspired the collection, and we loved the idea of a woman sitting down at the mirror to create a realistic and unique hair style for herself. This season’s ORGANIC collection is elegantly devil-may-care, so the perfect nonchalance of the hair complements this aesthetic perfectly.” — Antoinette Beenders for Aveda

Q: How could a woman achieve this look on her own?
“This look is all about unstudied style, so it’s easy to recreate. Prep with Aveda Pure Abundance Hair Potion to create tousled texture and backcomb hair at the crown with a wide-tooth comb. Spray with Aveda Air Control Hair Spray for light hold and randomly pull side sections of hair back, pinning erratically, just above the nape of the neck. Finish with Aveda Control Force Firm Hold Hair Spray and you’ll be set for the day.” — Antoinette Beenders for Aveda

Q: What was your inspiration for this look?
“I wanted to create a makeup look with luminous skin to reflect the sheer chiffons of the ORGANIC collection. Like the clothes this season, the makeup look is effortless yet chic.” — Janell Geason, Global Educator, for Aveda

Q: How did you collaborate with the designer to create the look?
“John Patrick and I spoke about how true natural beauty is the ultimate luxury. We wanted to allow the models’ beauty to be the focus, so we decided to simply enhance their faces with a fresh, subtle makeup look. The pure, non-distracting style allows the ORGANIC by John Patrick story to speak for itself.” — Janell Geason for Aveda

Q: How could a woman achieve this look on her own?
“This look is all about the flawless, glowing skin that every woman loves. To create this youthful luminosity at home, hydrate the skin with Aveda Tourmaline Charged Hydrating Creme and even skin tone with Aveda Inner Light Mineral Tinted Moisture SPF 15 and Aveda Inner Light Concealer under the eyes. Highlight the areas that light naturally reflects—forehead, cheekbones, and the bridge of the nose—with Aveda Petal Essence Single Eye Color in Opal. For a dewy eye, dab a drop of Aveda All Sensitive Body Formula to the centers of each eyelid. A touch of Aveda Nourish-Mint Rehydrating Lip Glaze in Morning Rose completes the perfectly pretty look.” — Janell Geason for Aveda

Q: What is the inspiration for your collection? What is the look you are capturing?
“My collection this season is inspired by the retrospective of 1960’s post-war Italian artist Michelangelo Pistoletto. His work focused greatly on the productivity of randomness and the concept of reflection—two notions that greatly influenced our hair and clothing looks this season. My collection is also very ‘90’s inspired: full of floral chiffons, lengthy skirts, unruly knits, and plaids. For Fall/Winter 2011, it’s all about mixing textures to create a romantic effect.” — John Patrick of ORGANIC by John Patrick

Q: ORGANIC by John Patrick is well respected for its sustainability principles. Have there been any changes or new methods for maintaining environmental consciousness this season?
“I am incredibly thankful and excited to be working with Aveda, both for their strong creativity and environmental stewardship. Both ORGANIC by John Patrick and Aveda have an unrelenting concern for sustainability, so our partnership is very strong. At the ORGANIC presentation this season, we are thrilled to be incorporating a film detailing the sustainable manufacturing process of the garments in the collection.” — John Patrick of ORGANIC by John Patrick

See more photos!

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

ORGANIC by John Patrick @ NYFW Fall/Winter 2011
ORGANIC by John Patrick @ NYFW Fall/Winter 2011

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2 thoughts on “AVEDA for ORGANIC by John Patrick @ NYFW F/W 2011

  1. KayDi-Kat

    Gorgeous!!

  2. Marie

    I *adore* what they did with the hair! Amazing!