Tuesday, October 29th, 2013

Ardency Inn Purple Hearts Modster Light-Catching Eye Powder
Ardency Inn Purple Hearts Modster Light-Catching Eye Powder

Ardency Inn Purple Hearts Modster Light-Catching Eye Powder ($32.00 for 0.05 oz.) is described as “black pigments with pink, peach, and violet reflects.” It’s a blackened purple with bluish-violet and pink sparkle (I didn’t really see the peach), and it has a satiny sheen with some loose sparkle. NARS Tatar (P, $25.00) is similar but a cream product. Urban Decay Half Truth (LE, $18.00) is lighter. MAC Starless Night (LE, $21.00) is purpler, brighter. MAC Black Poodle (LE, $21.00) is blacker. bareMinerals Daring (P) is similar but less sparkly. See comparison swatches.

Applied dry, it was very sheer and almost looked dry. Applied with a damp brush, it was much more pigmented and appeared smoother, but it still lacked some of the intensity you’d expect from a loose eye color when used damp. The texture was finely-milled but not totally smooth as it did have some larger sparkle/shimmer in it. When I applied it, the shadow lasted without creasing for eight hours but was somewhat faded after seven hours and I had some light fall out overall.

I’m not in love with the packaging: I had tremendous issues with it leaking pigment everywhere and anywhere, even after totally cleaning it, twisting back the cap on (tightly!), it still would shake loose a lot of product that would sit above the rim but underneath the lid, which would spill everywhere. I’m also not sure how feasible getting to the bottom of the jar will be with a brush (my MAC 239 didn’t really fit inside the hole). I don’t know if the one I received malfunctioned or not, but if not, I wouldn’t recommend this based on the packaging alone. It was really quite a mess and there’s not a lot of product in there that you can afford to waste.  I’d love to hear from any readers who may have tried this to find out if they had any issues with the packaging!

Also, a side note (no impact on the rating)… Holy wow! at the price tag relative to the rest of the range. I’m no stranger to a luxury price point, but when the lipsticks are $25 and eyeliners are $19, I’m not expecting to see a $32 eyeshadow. I think it is over-priced, based on the pricing of the rest of the line.

The Glossover

P
product

Purple Hearts

B

Product

8.5/10

Pigmentation

8.5/10

Texture

9/10

Longevity

7/10

Application

4.5/5

Results
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Dupes
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Ardency Inn Purple Hearts Modster Light-Catching Eye Powder
Ardency Inn Purple Hearts Modster Light-Catching Eye Powder

Ardency Inn Purple Hearts Modster Light-Catching Eye Powder
Ardency Inn Purple Hearts Modster Light-Catching Eye Powder

Ardency Inn Purple Hearts Modster Light-Catching Eye Powder
Ardency Inn Purple Hearts Modster Light-Catching Eye Powder

Ardency Inn Purple Hearts Modster Light-Catching Eye Powder
Ardency Inn Purple Hearts Modster Light-Catching Eye Powder

Ardency Inn Purple Hearts Modster Light-Catching Eye Powder
Ardency Inn Purple Hearts Modster Light-Catching Eye Powder

Ardency Inn Purple Hearts Modster Light-Catching Eye Powder
Ardency Inn Purple Hearts Modster Light-Catching Eye Powder

The Dupe List: Purple Hearts

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32 thoughts on “Ardency Inn Purple Hearts Modster Light-Catching Eye Powder Review, Photos, Swatches

  1. Stephanie

    I just wish they would shorten the names of their products lol

  2. ouch on the price point. I also sort of feel like Ardency Inn hasn’t “earned” that price point yet. They sort of just appeared out of the ether.

    • It’s not really that (I mean, you can’t price at $10 because you’re new and then jack prices up to $30 a year later, you know?), it’s just completely out of line with the pricing of the rest of their products – like their primer is $34 yet their eyeshadow is $32?! But lipsticks, glosses, eyeliners, are $19 (or around $20 if I’m not mistaken!).

      • Avatar of Amy xamyx

        I was thinking the same as Lauren. I don’t think they should price so low, then suddenly jack up the price, but perhaps price relative to comparable brands & products, as well as primary demographic. Another option could be to package less amount, drop the price, then “repackage” with more product, and increase price. Also, at this pricepoint I want a product that is much more accessible.

        • Most brands have the same price (give or take 10%) for eyeshadows, lipsticks, glosses – and then blushes, eyeshadow palettes, foundation tend to be somewhat pricier. Just so weird that this is over $10 more than a lipstick!

          • Avatar of Amy xamyx

            I just think with most loose shadows being in the $20 range, introducing this at over $30 is ridiculous, especially with so many on the market already, and are more readily available. I have no idea where to even begin looking for this brand, but I know I can walk into several different stores and find something comparable for much less, among a myriad of brands.

      • I get what you mean. I just feel like they’re not bringing anything new or unique to the market so to try to compete at that price doesn’t work for me. I feel like most of the high end brands out there have earned their price point over decades, not just a year or two.

        And some, like MAC, have done their increases too largely and two quickly and thus have lost my business because their quality did not keep pace with their pricing.

        • MAC is an interesting animal when it comes to price because of how they raise by the same amount every 12 months like clockwork. Other brands raise prices, too, but they seem to be on more like a 18-24 month cycle… I just feel like MAC’s prices keep getting closer to high-end and away from mid-end? That and they tend to release their new formulas at a higher price point (like Cremesheen Glasses vs. Lipglass).

          • I guess it is the fact that MAC’s prices got higher, but the products (like the pigments) got tinier, and the formula never changed in a way (like Urban Decay) to justify a high-end pricing! Especially the palettes and sets! yikes!

  3. Avatar of Andie Andie

    This packaging would completely ruin an otherwise awesome product for me. Unfortunately this product is neither well-priced or unique. It just doesn’t have anything going for it.
    This is one of those instances where I wonder, “What were they thinking?”
    I am completely over blackened purple shades.

    • Yes, I’m with you Andie! I’m not majorly into packaging so long as it’s functional, but this drove me NUTS! I’m hoping it was a one-off because I haven’t seen anyone else mention it anywhere!

  4. It is such a perfect smokey shade.. I am already visualizing so many looks with it!!.. looks really fab.. missing your eyes though.. :)

  5. The packaging looks like an utter nightmare… And the dry swatch is very disappointing too. That said, the second swatch looks good and the color is really intriguing.

  6. The color reminds me of Fyrinnae Freya (though Freya is warmer,) and Immortality (which is a little darker due to a black base.) So those might be good options for people who love the color but don’t want the packaging or the price. :)

  7. okay so it’s not the best product out there and the price point is just stupid given the quality and packaging, but I’m a total sucker for wickedly dark and mysterious shades like this. Won’t be buying it, but can still feel colour lust.

  8. Ari

    Am I seeing this incorrectly, or is the packaging very reminiscent of Illamasqua’s pigment containers? Which were also flat-topped, with a tiny hole at the center. Except that the container’s edges were raised to avoid spills, and the container sealed closed very effectively.

    • Kind of! With the edges raised or the “sifter” lowered, then all the product remained inside, and you could shake it and get more product on that inner lid to use (without having to worry about the brush going in).

  9. Jeez I don’t know if I would spend this much on an eyshadow, not sure I like the sparkles either…….

  10. Avatar of Tunesia T

    This reminds me of bare minerals loose shadows and I think I can recreate this shade with two of their shadows that I already own. Highly dupeable and a wannabe MUFE holodiam over any black shadow.

  11. Avatar of Jan Jan

    How does this compare to MAC’s Young Punk mineralize shadow?

  12. Well, that cured my lemming for this color. Thanks for the swatch and review!