ALEXANDER HERCHCOVITCH
Hair lead: Omar Lopez for ghd

“Structured Femininity” – Alexander Herchcovitch

The Look
Inspired by political turmoil in countries across the world, Herchcovitch featured structured military-like designs with ethnic details and voluminous accents.

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The ghd Way
Feminine, bohemian-inspired braids infused with structure and elegance complimented the military-inspired runway looks. First, the directive team sprayed ghd sea spray to prep models hair, infusing texture and hold. Then, the hair was straightened using the ghd IV styler to make it smooth, sleek, and braid-ready. Next, starting at the left crown, the hair was sectioned off and braided into a S-shape along the back of the head. Along the way, ghd obedience cream was added in “to control the ends and keep the hair slick and pliable,” explains Lopez. Next, hair was tied off at the nape using a Sephora elastic band, and then any loose sections were pulled into a low braid and then incorporated back into the S-shaped braid using bobby pins. The result? Edgy Elegance that perfectly complimented the runway looks.

ghd is available at great salons across the globe and in Sephora, as well as online at www.ghdhairusa.com and www.sephora.com.