Temptalia is a global reference and resource for beauty enthusiasts featuring in-depth reviews, photos, swatches, tutorials, and beauty tips, along with popular features, such as Dupe List, Foundation Matrix, and Swatch Gallery.  The company was founded in October of 2006 by Christine Mielke, who is also the editor-in-chief. Temptalia is a word Christine invented to describe the perfect woman–”she’s smart, sexy, confident, and totally amazing!”

Mission Statement:

Every person deserves to feel beautiful and confident from the inside out and free to express themselves through the art and beauty of makeup.

At the end of 2012, Temptalia has reached over 22 million unique people since it began. Each month, Temptalia reaches 1 million unique visitors who visit 2.7 million times and view 7 million pages.

The Team

Christine Mielke (Founder, Editor-in-Chief) lives in California with her husband and resident technical expert, Shaun, and fur-kid, Magellan aka “Mellan” (who makes a weekly appearance in Free for Haul Friday).  She is a 2011 graduate of Santa Clara University’s JD/MBA program, after having graduated in 2007 from University of California, Irvine with B.A. in Economics and B.A. in Political Science.  You will see her work throughout the blog, as she is the content writer, photographer, swatcher, and tester for the reviews and posts you see here.  She has hazel eyes, black-brown hair, and a medium complexion with warm undertones (Bobbi Brown Light-Medium, Guerlain #2/3, MAC NC25/NC30), owed to her ethnic background that is half Vietnamese, quarter German, and quarter Swiss.

Web Development consists of two full-time web developers, Shaun and Nick, who are the technical driving forces behind Temptalia.  They help to bring editorial concepts and features to life with their crazy code and scripts.

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