MAC COSMETICS

Beauty Brand of the Year

For the fourth year in a row, MAC Cosmetics has taken this category; this year with 31.2%, as compared to past years where they’ve garnered nearly 50% or more of the vote. First runner up was Urban Decay (19.3%), while second runner up was Make Up For Ever (8.0%).

Other Nominees: Benefit, Bobbi Brown, Chanel, Dior, e.l.f., Guerlain, Illamasqua, NARS, NYX, Sugarpill, Too Faced, Urban Decay, Wet ‘n’ Wild

Past Winners: MAC (2007, 2008, 2009)

URBAN DECAY NAKED PALETTE

Best New Product of 2010

With 48.9% of the vote, Urban Decay’s Naked Palette took home first place. First runner up was Chanel Rouge Coco Liptick (4.9%), while second runner up was NARS Sheer Glow (4.9%).

Other Nominees: Benefit The Porefessional, Lancome Teint Miracle Foundation, MAC Magically Cool Liquid Powder, MAC Pro Longwear Foundation, MAC Pro Longwear Concealer, MAC Pro Longwear Lipcreme, MAC Superslick Liquid Eyeliner, Make Up For Ever Aqua Cream, Make Up For Ever HD Blush, Make Up For Ever Rouge Artist Intense Lipstick, NARS Pure Matte Lipstick, NARS Smudgeproof Eyeshadow Base

Past Winners: Sigma Brushes (2009), MAC Dazzleglass (2008)

URBAN DECAY NAKED PALETTE

Most Surprisingly Amazing Product of 2010

Urban Decay’s Naked Palette won with 21.7%. First runner up was Wet ‘n’ Wild’s Color Icon Palettes (10.2%), while Maybelline The Falsies (6.8%).

Other Nominees: Benefit Porefessional, Fyrinnae Pixie Epoxy, MAC Magically Cool Liquid Powder, MAC Opulash, MAC Pro Longwear Concealer, MAC Pro Longwear Foundation, MAC Superslick Liquid Eyeliner, Make Up For Ever HD Cream Blush, Maybelline Dream Smooth Mousse Foundation, NARS Smudgeproof Eye Shadow Base, NARS Sheer Glow, NYC Blushable Creme Stick, Urban Decay All Nighter Spray, Urban Decay Box of Shadows III

Past Winners: Sigma Brushes (2009), Urban Decay Primer Potion (2008), MAC Paint Pots (2007)

NYX COSMETICS

Indie Beauty Brand of the Year

This is a new category for this year’s awards, and NYX is our first winner with 27.4% of the vote. The first runner up was Sugarpill (12.5%), while second runner up was Sigma (11.7%).

Other Nominees: Beauty from the Earth, Coastal Scents, Edward Bess, Everyday Minerals, Fyrinnae, Glamour Doll Eyes, Lime Crime, Meow Cosmetics, Obsessive Compulsive Cosmetics, Renee Rouleau, Rescue Beauty Lounge, Shiro Cosmetics

BENEFIT BADGAL MASCARA

Best High-End Mascara

In previous years, we did not separate out high-end mascara from our best mascara category. Our first high-end winner is Benefit BadGal Mascara with 12.2% of the vote. The first runner up was Dior DiorShow (8.3%), while second runner up was Make Up For Ever Smoky Lash (8.2%).

Other Nominees: Bare Escentuals Buxom Lash, Chanel Inimitable, Clinique High Impact, Dior Blackout, Dior DiorShow Extase, Dior DiorShow Iconic, Lancome Definicils, Lancome Hypnose, MAC Haute & Naughty Lash, MAC Opulash, MAC Plushlash, YSL Volume Effet Faux Cils

COVERGIRL LASHBLAST MASCARA

Best Drugstore Mascara

For the third year in a row, CoverGirl LashBlast Mascara wins, this year with 13.6% of the vote (as compared with a whopping 30.8% last year). The first runner up was Maybelline The Falsies Mascara (11.2%), while the second runner up was L’Oreal Voluminous Carbon Black Mascara (8.0%).

Other Nominees: CoverGirl LashBlast Volume, CoverGirl, LashBlast Fusion, L’Oreal Collagen, L’Oreal Telescopic, L’Oreal Volume Million, L’Oreal Voluminous, Maybelline Colossal Volume, Maybelline Colossal, Maybelline Full ‘n Soft, Maybelline Lash Stiletto, Revlon Grow Luscious, Rimmel Sexy Curves

Past Winners: CoverGirl LashBlast (2008, 2009)

URBAN DECAY PRIMER POTION

Best Eyeshadow Base

Always a strong contender, Urban Decay Primer Potion continues its winning streak with a fourth win, holding 37.8% of the vote. The first runner up was MAC Paint Pots (15.0%), while the second runner up was Too Faced Shadow Insurance (14.2%).

Other Nominees: ArtDeco Eyeshadow Base, Benefit Creaseless Cream Shadow/Liner, Benefit Stay Don’t Stray, e.l.f. Mineral Eyeshadow Primer, Fyrinnae Pixie Epoxy, Laura Mercier Eye Basics, LORAC Behind the Scenes, MAC Paint, NARS Smudgeproof Eyeshadow Base, NYX Jumbo Eye Pencil, Smashbox Photofinish Lid Primer, Urban Decay Eden Primer Potion, Urban Decay Sin Primer Potion

Past Winners: Urban Decay (2007, 2008, 2009)

MAC PAINT POT

Best Cream Eyeshadow

Another new category! Our first winner is MAC Paint Pots (29.6%). The first runner up was Benefit Creaseless Cream Shadow/Liner (16.9%), while the second runner up was NYX Jumbo Eye Pencils (9.4%).

Other Nominees: Bobbi Brown Long-Wear Cream Eyeshadow, Buxom Stay There, Clinique Quick Eyes Cream Shadow, .el.f. Studio Cream Eyeshadow, Estee Lauder Double Wear Stay-in-Place Shadow, Laura Mercier Cream Eyeshadow, Make Up For Ever Aqua Cream, NARS Cream Eyeshadow, Revlon Illuminance Cream Eyeshadow, Shiseido Hydro-Powder Eyeshadow, Stila Smudge Pot

MAC PIGMENT

Best Loose Eyeshadow

Another new category for 2011, this year’s winner is MAC Pigments with 39.5%. The first runner up was Bare Escentuals Loose Eyeshadow (8.6%), while second runner up Sugarpill Chromalust (6.8%).

Other Nominees: Barry M Dazzle Dust, e.l.f. Mineral Eyeshadow, Fyrinnae Loose Eyeshadow, Glamour Doll Eyes Mineral Eyeshadow, Illamasqua Pure Pigment, Lisa Watier Couleurs Folles, Make Up For Ever Pure Pigment, Make Up For Ever Star Powder, NYX Ultra Pearl Mania, Obsessive Compulsive Cosmetics Loose Eye Colour, Shiro Cosmetics Mineral Eyeshadow, Urban Decay Loose Pigment

MAC EYESHADOW

Best Powder Eyeshadow

MAC Eyeshadow pulled in a second win with 39.2% of the vote. The first runner up was Urban Decay Eyeshadow (20.8%), while second runner up was NARS Eyeshadow (5.6%).

Other Nominees: Benefit Velvet Eyeshadow, Bobbi Brown Eyeshadow, Chanel Ombre Essentielle, Dior Quint Eyeshadow, Inglot Eyeshadow, Make Up For Ever Eyeshadow, NYX Eyeshadow, shu uemura Eyeshadow, Stila Eyeshadow, Sugarpill Eyeshadow, Too Faced Eyeshadow, Wet ‘n’ Wild Color Icon Eyeshadow

Past Winners: MAC Eyeshadow (2009)

MAC FLUIDLINE

Best Gel Eyeliner

Now a four-time winner, MAC Fluidline dominated this category once again with 33.6% of the vote. The first runner up was Bobbi Brown Gel Eyeliner (12.5%), while the second runner up was Maybelline Eye Studio Gel Eyeliner (5.2%).

Other Nominees: Bare Escentuals Buxom Lash Liner, Benefit Creaseless Cream Shadow/Liner, Clinique Brush-on Cream Eyeliner, e.l.f. Cream Eyeliner, Inglot Gel Eyeliner, L’Oreal HIP Cream Eyeliner, Make Up For Ever Aqua Cream, Physicians Formula Gel Eyeliner, Smashbox Jet Set, Stila Smudge Pot, Urban Decay Ink for Eyes, Wet ‘n’ Wild MegaEyes Cream Eyeliner

Past Winners: MAC Fluidline (2007, 2008, 2009)

URBAN DECAY 24/7 PENCIL EYELINER

Best Pencil Eyeliner

For the second year in a row, Urban Decay’s 24/7 Pencil Eyeliner pulls in another win with a dominating 40.2% of the vote. The first runner up was MAC Eye Kohl (7.4%), while second runner up was MAC Pearlglide Intense Eyeliner (7.4%).

Other Nominees: Chanel Stylo Yeux Waterproof Eyeliner, CoverGirl Liquiline Blast Eyeliner, Estee Lauder Double-Wear Eye Pencil, Lancome Le Crayon Kohl, L’Oreal Extra Intense Liquid Pencil Eyeliner, MAC Kohl Power Eyeliner, MAC Powerpoint, Make Up For Ever Aqua Eyes, Milani Liquif’Eye Metallic Eyeliner, Revlon ColorStay, Stila Kajal, Stila Smudge Stick Waterproof Eyeliner

Past Winners: Urban Decay 24/7 Pencil Eyeliner (2009)

L’OREAL LINEUR INTENSE LIQUID EYELINER

Best Liquid Eyeliner

This is a new category for the 2011 Awards. L’Oreal Lineur Intense Liquid Eyeliner takes home first with 12.8% of the vote. The first runner up was MAC Superslick Liquid Eyeliner (7.1%), while second runner up was Urban Decay Heavy Metal Liquid Eyeliner (5.8%).

Other Nominees: e.l.f. Liquid Liner, Kat Von D Autograph Eyeliner, Kat Von D Tattoo Liner, Lancome Artliner, LORAC Front of the Line Pro, MAC Liquid Liner, MAC Liquidlast, MAC Penultimate, Maybelline Lash Stiletto, Milani Infinite, Revlon ColorStay Liquid Liner, Stila Stay All Day

BURT’S BEES LIP BALM

Best Lip Balm

This is a new category for the 2011 Awards. Burt’s Bees’ Lip Balm won with 12.9% of the vote. The first runner up was EOS Lip Balm (10.5%), while the second runner up was Carmex (9.1%).

Other Nominees: Aquaphor, C.O. Bigelow Lip Balm, Chapstick, Fresh Lip Treatment, Jack Black Intense Lip Therapy, Kiehl’s Lip Balm #1, Korres Lip Butter, MAC Lip Conditioner, Nivea A Kiss of Moisture, Smith’s Rosebud Salve, Soft Lips, Yes to Carrots

MAC LIPGLASS

Best Lipgloss

MAC continued its history of winning this category with its Lipglass winning 17.8% of the vote. The first runner up was MAC Cremesheen Glass (7.1%), while the second runner up was NARS Lipgloss (7.0%).

Other Nominees: Bare Escentuals Buxom Gloss, Benefit Ultra Shine, Chanel Extrait de Gloss, Chanel Glossimer, Dior Addict Ultra Gloss, MAC Dazzleglass, MAC Dazzleglass Creme, NYX MegaShine Lipgloss, Revlon Super Lustrous Lipgloss, Smashbox Lip Enhancing Lip Gloss, Urban Decay Lip Junkie

Past Winners: MAC Lipglass (2007, 2009), MAC Dazzleglass (2008)

MAC LIPSTICK

Best Lipstick

For the fourth year in a row, MAC Lipstick won this category with 42.2% of the vote (down from 67% of the vote in 2007). The first runner up was Make Up For Ever Rouge Artist Intense Lipstick (4.3%), while the second runner up was Chanel Rouge Allure Lipstick (4.3%).

Other Nominees: Benefit Full Finish Lipstick, Bobbi Brown Creamy Lip Color, Chanel Rouge Allure Laque, Guerlain Rouge G, MAC Prolongwear Lipcreme, Maybelline ColorSensational Lipstick, NARS Lipstick, NYX Round Lipstick, Revlon ColorBurst Lipstick, Urban Decay Lipstick, YSL Rouge Volupte, YSL Rouge Pur Couture

Past Winners: MAC Lipstick (2007, 2008, 2009)

MAC MINERALIZE SKINFINISH

Best Highlighter

It was a close race, but MAC Mineralize Skinfinish edged out the competition with 19.1% of the votes. The first runner up was Benefit High Beam (18.7%), while the second runner up was NARS Albatross Blush (7.4%).

Other Nominees: Bobbi Brown Shimmer Brick, Dior SkinShimmer, Guerlain Meteorite, Hard Candy Blush Crush, MAC Beauty Powder, MAC Cream Colour Base, MAC PIgment, NARS Multiple, NARS Orgasm Illuminator, Smashbox Fusion Soft Lights, theBalm Mary Lou-Manizser, Too Faced Absolutely Invisible Candlelight, Urban Decay Urban Glow

Past Winners: NARS Albatross Blush (2009)

NARS BLUSH

Best Powder Blush

NARS picks up a win for their blush with 27.3% of the vote. The first runner up was MAC Powder Blush (17.8%), while the second runner up was Benefit Boxed Powders (14.0%).

Other Nominees: Chanel Joues Contraste, e.l.f. Studio Blush, Illamasqua Blush, Lancome Blush Subtil, MAC Beauty Powder, MAC Blush Ombre, MAC Mineralize Blush, Make Up For Ever Blush, NYX Blushm Rock & Republic Blush, Smashbox Blush Rush, theBalm Blush

MAKE UP FOR EVER HD BLUSH

Best Cream Blush

It came down to the wire, but Make Up For Ever HD Blush was victorious with 8.4% of the vote. The first runner up was MAC Blushcreme (8.4%), while the second runner up was Tarte Cheek Stain (6.8%).

Other Nominees: Becca Creme Blush, Bobbi Brown Pot Rouge, Edward Bess, Illamasqua Cream Blush, MAC Cream Colour Base, MAC Cremeblend Blush, Maybelline Dream Mousse, NARS, NARS Multiple,NYC Blushable Cream Stick, NYX Cream Blush, Stila Convertible Color

NARS ORGASM BLUSH

Best Everyday Blush

For the second year in a row, NARS Orgasm Blush dominated with 19.2% of the vote (though down from 30.2% in 2009). The first runner up was Benefit Coralista (11.1%), while the second runner up was Benefit Sugar Bomb (7.2%).

Other Nominees: MAC Blushbaby, MAC Dainty, MAC Instant Chic, MAC Margin, MAC Melba, MAC Peaches, MAC Ripe Peach blush Ombre, MAC Stereo Rose, MAC Well Dressed, NARS Deep Throat, NARS Douceur, NARS Madly

Past Winners: NARS Orgasm Blush (2009)

NARS BRONZING POWDER

Best Bronzer

NARS Bronzing Powder won with 14.6% of the votes. The first runner up was Benefit Hoola (13.8%), while the second runner up was MAC Bronzing Powder (9.5%).

Other Nominees: Bare Escentuals, Bobbi Brown Bronzing Powder, Cargo, Chanel Bronze Universal, e.l.f. Blush/Bronze Duo, Edward Bess Ultra Luminous Bronzer, Giorgio Armani, Guerlain Terracotta, NYC Bronzer, Tarte Park Ave Princess Bronzer, Too Faced Chocolate Soleil, Too Faced Leopard Bronzer

MAC BRUSHES

Best Makeup Brushes

MAC Brushes truly outdid all the other nominees with a whopping 44.8% of the vote. The first runner up was Sigma Brushes (12.7%), while the second runner up was EcoTools (6.9%).

Other Nominees: Bobbi Brown, Chanel, Coastal Scents, Crown, e.l.f brushes, Hakuhodo, Laura Mercier, NARS, Sephora, Shu Uemura, Sonia Kashuk, Urban Decay

SMASHBOX PHOTO FINISH PRIMER

Best Face Primer

For the third consecutive year, Smashbox Photo Finish Primer won with 9.4% of the vote. The first runner up was MAC Prep + Prime Face (8.4%), while the second runner up was Make Up For Ever HD Primer (7.8%).

Other Nominees: Bare Minerals Prime Time, Benefit Porefessional, Benefit That Gal, Hourglass Mineral Primer, Korres, Laura Mercier, L’Oreal Studio Secrets, Monistat, NARS, Smashbox Photo Finish Light, Too Faced Primed and Poreless, Urban Decay Complexion Primer

Past Winners: Smashbox Photo Finish Primer (2008, 2009)

MAC STUDIO FINISH CONCEALER

Best Concealer

This is a new category for 2011. MAC Studio Finish Concealer won with 7.8% of the vote. The first runner up was Benefit Erase Paste (7.6%), while the second runner up was MAC Pro Longwear Concealer (7.1%).

Other Nominees: Amazing Cosmetics, Benefit Boi-ing, Bobbi Brown Creamy Concealer, Eve Pearl Salmon Concealer, Laura Mercier Secret Camouflage, MAC Select Cover-Up, MAC Select Moisture Cover, MAC Studio Fix, MAC Studio Sculpt, Make Up For Ever Full Cover, Maybelline Dream Matte Mousse Concealer, theBalm Time Balm

MAKE UP FOR EVER HD FOUNDATION

Best Liquid Foundation

For a third year, Make Up For Ever HD Foundation takes home the win with 10.0% of the vote. The first runner up was Revlon Color Stay (9.7%), while the second runner up was NARS Sheer Glow (8.8%).

Other Nominees: Bobbi Brown Skin, Chanel Vitalumerie, Dior DiorSkin Nude, Estee Lauder Double Wear, MAC Face & Body, MAC Pro Long Wear Foundation, MAC Studio Fix Fluid, MAC Studio Sculpt, Make Up For Ever Face & Body Foundation, Make Up For Ever Mat Velvet, Neutrogena Healthy Skin, Revlon Photo Ready

Past Winners: Make Up For Ever HD Foundation (2008, 2009)

BARE ESCENTUALS BARE MINERALS

Best Loose Foundation

This year’s winner is Bare Escentuals Bare Minerals with 11.7% of the vote. The first runner up was MAC Mineralized Loose (7.4%), while the second runner up was Bare Escentuals Bare Minerals Matte (7.0%).

Other Nominees: Dior Diorskin Nude Natural Glow, Everyday Minerals, Laura Mercier Mineral Powder SPF 15, L’Oreal True Match Naturale, Maybelline Mineral Powder, Meow Pampered Puss, Philosophy Supernatural Airbrush, Physicians Formula Mineral Foundation, Revlon Colorstay Mineral Foundation, Sephora Mineral Loose Powder Foundation, Smashbox Halo, Urban Decay Surreal Skin

MAC MINERALIZE SKINFINISH NATURAL

Best Powder Foundation

MAC Mineralize Skinfinish Natural led the way with 19.7% of the vote. The first runner up was MAC Studio Fix (13.2%), while the second runner up was Bare Escentuals Bare Minerals (7.5%).

Other Nominees: Benefit “Hello Flawless!”, Chanel Mat Lumiere, Clinique Almost Powder, Estee Lauder DoubleWear Powder Foundation,
Lancome Dual Finish, Laura Mercier, L’oreal True Match, Make Up For Ever Duo Mat, Maybelline Dream Matte, NARS Pressed Powder Foundation, Sephora Mattifying Compact Foundation, Shiseido Sun Protection Compact, Smashbox Halo Hydrating Perfecting Powder

MAKE UP FOR EVER HD POWDER

Best Setting Powder

This was a close category, but Make Up For Ever HD Powder won with 15.9% of the vote. The first runner up was MAC Mineralize Skinfinish Natural (15.0%), while the second runner up was Bare Escentuals Mineral Veil (6.7%).

Other Nominees: Bobbi Brown Loose Powder, Chanel Poudre Universelle, Cover FX Setting FX Translucent Setting Powder, e.l.f. High Definition Powder, Laura Mercier Loose Setting Powder, MAC Blot, MAC Prep & Prime Translucent Finishing Powder, MAC Select Sheer/Loose, Maybelline Dream Matte Powder, NARS Loose Powder, Too Faced Primed & Poreless, Urban Decay Razor Sharp

Past Winners: MAC Mineralize Skinfinish Natural (2008)

LAURA MERCIER TINTED MOISTURIZER

Best Tinted Moisturizer

For the second consecutive year, Laura Mercier’s Tinted Moisturizer won with 18.2% of the vote. The first runner up was MAC Studio Moisture Tint (6.6%), while the second runner up was Benefit You Rebel Lite (4.0%).

Other Nominees: Benefit Rebel, Bobbi Brown Tinted Moisturizer, CoverGirl Aqua Smoothers, Estee Lauder Day Wear Plus, Hard Candy Sheer Envy, Hourglass Illusion Tinted Moisturizer, Kiehl’s Tinted Moisturizer, Korres Watermelon Lightweight Tinted Moisturizer, Neutrogen Healthy Skin Enhancer, Stila Illiminating Tinted Moisturiser, Tarte Smooth Operator, Urban Decay Urban Defense

Past Winners: Laura Mercier Tinted Moisturizer (2009), MAC Select Tint SPF 15 (2008)

OPI

Best Nail Polish

OPI is the second-time winner of this category with 36.6% of the vote. The first runner up was China Glaze (14.7%), while the second runner up was Essie (6.9%).

Other Nominees: Barry M, butter LONDON, Chanel, Deborah Lippmann, Illamasqua, Orly, Rescue Beauty Lounge, Revlon, Sally Hansen, SEPHORA by OPI, Sinful Colors, Zoya

Past Winners: OPI (2009)

Seche Vite

Best Top Coat

This is a new category for the 2011 Awards, and Seche Vite is our winner with 30.1% of the vote. The first runner up was OPI Top Coat (13.4%), while the second runner up was Sally Hansen Insta-Dri (8.3%).

Other Nominees: China Glaze, CND Air Dry, Essie Good To Go, Essie Out the Door, Essie To Dry For, INM Out The Door, Orly, Orly Won’t Chip, Poshe, Revlon, SEPHORA by OPI, Wet ‘n’ Wild, Zoya Armor

OPI NATURAL NAIL BASE COAT

Best Base Coat

OPI Natural Nail Base Coat took first place with 7.5% of the vote. The first runner up was Seche Clear Base Coat (6.2%), while the second runner up was Sally Hansen Insta-Grip Fast Dry Nail Base (5.5%).

Other Nominees: American Classics Gelous, China Glaze Strong Adhesion Base Coat, CND Stickey, Essie First Base, MAC Base Coat, Mavala 002 Protective Base Coat, Nail Tek Foundation II basecoat, Nailtiques #2, OPI Nail Envy, OPI Start-to-Finish, Orly Bonder, Revlon Base Coat, SEPHORA by OPI Base Coat, Zoya Anchor Base Coat

ST. IVES APRICOT SCRUB

Best Face Exfoliator

For a third year, St. Ives Apricot Scrub continues to win, this year with 15.6% of the vote. The first runner up was Clarisonic (13.4%), while the second runner up was Clinique 7 Day Scrub (6.1%).

Other Nominees: Clarins One Step Gentle Exfoliating Cleanser, Dermalogica Cream Exfoliant, Kate Somerville ExfoliKate, Laura Mercier Face Polish, L’Oreal 360 Clean Deep Exfoliating Face Wash, LUSH Angels on Bare Skin, LUSH Dark Angels, LUSH Ocean Salt, MAC Microfine Refinisher, MAC Volcanic Ash, Origins Modern Friction, Paula’s Choice 2% BHA, Philosophy Microdelivery Exfoliating Wash, Queen Helene Mint Julep Masque

Past Winners: St. Ives Apricot Scrub (2008, 2009)

PHILOSOPHY PURITY MADE SIMPLE

Best Face Cleanser

Philosophy’s Purity Made Simple won with 11.2% of the vote. The first runner up was Cetaphil Daily Facial Cleanser (10.0%), while the second runner up was Clinique Liquid Facial Soap (7.7%).

Other Nominees: Aveeno Clear Complexion, Clean & Clear Morning Burst, Clinique Acne Solutions, Dermalogica Clearing Gel, Fresh Soy Cleanser, L’Oreal 360 Clean, LUSH Angels on Bare Skin, Neutrogena Deep Clean, Neutrogena Oil Free Acne Wash, Proactiv Face Wash, Purpose Gentle Face Wash, shu uemura cleansing oil

Past Winners: Cetaphil Daily Facial Cleanser (2009)

CLINIQUE DRAMATICALLY DIFFERENT MOISTURIZING GEL

Best Daytime Moisturizer

This is Clinique’s third win for their Dramatically Different Moisturizing Gel in this category, this year with 9.5% of the vote. The first runner up was Clinique Dramatically Different Moisturizing Lotion (6.4%), while the second runner up was Philosophy Hope in a Jar (6.0%).

Other Nominees: Aveeno Clear Complexion Daily Moisturizer, Aveeno Positively Radiant Daily Moisturizer, CeraVe AM, Cetaphil Daily Moisturizer, Clinique Moisture Surge, Clinique Superdefense, Clinique Youth Surge, Estee Lauder DayWear Plus, La Roche-Posay, Murad Energizing Pomegranate, Neutrogena Oil Free Moisture, Olay Complete, Olay Daily Facial Moisturizer, Olay Regenerist

Past Winners: Clinique Dramatically Different Moisturizing Gel (2009, 2007), Olay (2008)

PHILOSOPHY HOPE IN A JAR

Best Evening Moisturizer

Ironically, we have a flip flop from Best Daytime Moisturizer, as Philosophy Hope in a Jar wins with 7.3% of the vote. The first runner up was Clinique Dramatically Different Moisturizing Gel (6.4%), while the second runner up was Olay Regenerst (5.1%).

Other Nominees: Boscia Nightly Hydration, CeraVe PM, Cetaphil Daily Moisturizer, Chanel Hydramax + Active, Clarins HydraQuench Cream, Clinique Dramatically Different Moisturizing Lotion, Clinique Moisture Surge, First Aid Beauty Ultra Repair Cream, Kiehl’s Midnight Recovery Concentrate, La Mer Crème de la Mer, Murad Skin Perfecting Lotion, Nivea Creme

NEUTROGENA MAKEUP REMOVING TOWELETTES

Best Makeup Remover

This category is always different each year (which is actually quite fun!), and this year’s winner is Neutrogena’s Makeup Removing Towelettes with 10.5% of the vote. The first runner up was Lancome Bi-Facil (9.3%), while the second runner up was MAC Cleansing Wipes (7.7%).

Other Nominees: Almay Makeup Removal Pads, Bioderma Sensibio H20, Clinique Take the Day Off Cleansing Balm, Estee Lauder Eye Makeup Remover, Garnier Nutrisse Towelettes, Kirkland Facial Wipes, LUSH Ultra Bland, MAC Cleanse Off Oil, Make Up For Ever Sens’Eyes, Mary Key Oil-Free Eye Makeup Remover, Neutrogena Oil-Free Eye Makeup Remover, Philosophy Purity Made Simple, Pond’s Cold Cream, Shu Uemura Cleansing Oil

Past Winners: MAC Cleansing Wipes (2009), Lancome Bi-Facil (2008), Clinique Take the Day Off (2007)

THE BODY SHOP BODY BUTTER

Best Body Moisturizer

The Body Shop’s Body Butters win with 11.0% of the vote. The first runner up was Bath & Body Works Body Butter (9.9%), while the second runner up was Aveeno Daily Moisturizing Lotino (6.9%).

Other Nominees: Bliss Body Butter, Cetaphil, Eucerin, Jergan’s Ultra Healing moisturizer, Johnson & Johnson Baby Lotion, Kiehl’s Creme de Corps, Korres Body Butter, Lush Dream Cream, Nivea, Olay Quench, Vaseline Cocoa Butter Lotion, Victoria’s Secret Body Butter

ST. IVES. APRICOT SCRUB

Best Body Scrub

For a third consecutive year, St. Ives Apricot Scrub wins this category, this year with 10.7% of the vote. The first runner up was The Body Shop’s Body Scrub (7.0%), while the second runner up was LUSH Ocean Salt (5.9%).

Other Nominees: Bliss Hot Salt Scrub, Caress Evenly Gorgeous Exfoliating Body Wash, Clinique Sparkle Body Scrub, Fresh Brown Sugar Scrub, LUSH Buffy, LUSH Ocean Salt, LUSH Rub Rub Rub, LUSH Sugar Scrub, Neutrogena Body Clear, Philosophy Hot Salt Scrub, Philosophy The Gingerbread Man, Soap & Glory Flake Away

Past Winners: St. Ives Apricot Scrub (2008, 2009)

PANTENE

Best Shampoo

This year, Pantene shakes loose last year’s winner by winning with 9.0% of the vote. The first runner up was Herbal Essences (7.8%), while the second runner up was Tresemme (6.1%).

Other Nominees: Aussie Moist, Bumble & Bumble Cream de Coco, Dove Intensive Repair, Head & Shoulders, Joico K-Pak, Kerastase Bain Satin 2, L’Oreal Everpure, LUSH Big, Morocan Oil, Ojon Hydrating Shampoo, Paul Mitchell, Pureology Hydrate, Redken All Soft

Past Winners: Herbal Essences (2009)

AUSSIE 3 MINUTE MIRACLE

Best Conditioner

With 9.6% of the vote, Aussie 3 Minute Miracle wins this year. The first runner up was Pantene (8.6%), while the second runner up was Moroccan Oil (7.1%).

Other Nominees: Dove Daily Moisture Conditioner, Dove Instensive Repair, Fekkai Glossing, Garnier Fructis Sleek & Shine, Herbal Essences, Joico K-Pax, Kerastase Lait vital, L’Oreal Everpure, LUSH American Cream, Nexxus Humectress, Pureology Hydrate System Conditioner, Redken All Soft

Past Winners: Pantene (2009)